Privacy Policy

1. Who we are

This website is operated by Fatima Ayoub, a UK-based freelance marketing consultant. Update this to your business name later if needed.

2. What data we collect

We may collect and process:
– Your name, email address, and message (via enquiry form)
– Your email address when you download a free resource (e.g., e-book)
– Website usage data (via cookies and analytics)
– Any information voluntarily shared by clients via templates or forms

3. How and why we use your data

We use your data to:
– Respond to enquiries
– Deliver requested downloads
– Send relevant marketing emails (if you opt in)
– Improve website performance and understand visitor behavior

Legal bases:
– Legitimate interest for enquiries
– Consent for marketing
– Consent for analytics and cookies (when in use)

4. Cookies and tracking

We may use cookies for website functionality, analytics (e.g., Google Analytics), and advertising purposes (e.g., Facebook Pixel, LinkedIn Insight Tag). These are only activated with your explicit consent, which you can manage via our cookie banner.

5. Sharing your data

We may share usage data with advertising platforms such as Google, Facebook, or LinkedIn in order to deliver or measure targeted advertising. This data is anonymised where possible and processed under the terms of those platforms’ privacy policies. We also work with trusted service providers (e.g., email platforms or analytics tools) who only process data on our behalf and under strict confidentiality.

6. Data storage and retention

– Enquiry and download data: up to 12 months
– Marketing email data: until you unsubscribe
– Client project data: retained as needed for service delivery

7. Your rights

You have the right to:
– Access or correct your personal data
– Request deletion
– Object to processing
– Withdraw consent at any time
– Lodge a complaint with the ICO

8. Children’s privacy

This website is not intended for children under 18. We do not knowingly collect personal data from minors. If we learn that we have collected data from someone under 18, we will delete it.

9. How to complain

If you are concerned about how your data is handled, please contact us at hello@fatimaayoub.com.
If you are not satisfied, you may lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint
Helpline: 0303 123 1113

10 Contact

For any data questions, email: hello@fatimaayoub.com